Whether it’s the words on your home page or the words in your website menus, every word matters.
People click or don’t click depending on the words you use. If they aren’t descriptive enough, people don’t click through to buy your products. If they aren’t compelling enough, visitors leave your site.
What you need is writing that grabs attention and won’t let visitors leave without reading the content on your site. Here’s why: compelling website copy creates the only conversation you’ll ever have with most of your website visitors. In a showroom, customers talk to a salesman; on a website, visitors listen to your copy.
So if you want a website that converts and turns traffic into leads and leads into sales, you need to invest in compelling website copy. In short, you need to invest in a good copywriter.
You also need to know that a good copywriter is different from a good writer. Some people know how to write well, but not many writers know how to use words to arrest attention online. Not many people how to write compelling copy.
It’s not about grammar, and it’s not about gimmicks. It’s about writing that creates a conversation with visitors and won’t let them leave until they’ve finished reading. At that point they may click around and leave, but not until they’ve read every word on the page.
In order to effectively communicate with visitors, sometimes copy needs to be long, and sometimes it needs to be short. Sometimes it needs to shout at visitors, and sometimes it needs to whisper in the reader’s ear.
Either way, good copywriters know what to do. They know how to keep visitors reading, and they know how to write copy that convinces visitors to click through to learn more or order now.
If you’re ready to take your website to the next level, let’s talk. Start a conversation by using the contact form below. Let’s get your website copy, landing pages, and e-mail sales letters talking your customers’ language so you can connect with customers and begin selling more effectively online.
You read this far didn’t you? Are you ready to make sure your customers do too?