John Wooden’s Greatest Quote for Social Media

Picture: Cover image of “The Wisdom of Wooden,” available on Amazon.

Coach John Wooden was a great man and a great coach.

From 1964 to 1975, his college basketball teams won 10 national championships with four of those being undefeated seasons. It’s an unprecedented level of success before or after.

But he didn’t view himself as just a coach. One of his goals was to prepare his players for life, not just athletics, and many of his players remember him the best for this. He was also known for his salient, wisdom-imparting quotes which were referred to as “Woodenisms.”

One such quote relates very well to the social-media activity of today. No, he didn’t speak it about social media, but it’s still very fitting.

Read the rest

Why Everyone Is Talking about Platform Building and Why You Probably Should Be Too

After I started getting into digital marketing a couple of years ago, I kept hearing the word “platform” being thrown around a lot. It was used like this:

Businesses need to build a platform to get their message out.

Writers should build a platform if they want to get noticed by publishers.

A large enough platform helps bloggers land book deals.

The number of ways it was used went on and on, but quite frankly, it annoyed me. I was sick of hearing people talking about platform this and platform that.

As a marketer, I cared more about sales and conversions. I cared about how many visitors turned into customers, not how many turned into Twitter followers.

I felt ┬álike Allen Iverson in his famous rant about practice (in case you’ve never seen it, a video is embedded at the end of this post). My rant would have gone something like this:

Read the rest

The Top Ten Ways to Know You Have Entrepreneurial DNA

Have you ever wondered whether or not you have what it takes to be an entrepreneur?

A lot of people do, so I put together a list of the top ten ways to know if you have entrepreneurial DNA. It’s a fun list, and it isn’t in any way definitive. But if some of the points describe you, there’s a good chance that you have entrepreneurial DNA.

Read the rest